| |
 |
|
|
| The
"South Pole" Is Heading North |
|
Click here for larger image |
|
25 Years
Of Holiday Magic
For 25 years now, shopping centers
all over Latin America have had an inside connection with
Santa Claus - his "South Pole" representatives,
the Brazilian company Cipolatti. As the
largest and most successful Christmas ornamentation company
in Latin America, Cipolatti provides Christmas decoration
services to over 100 shopping centers, and over 30 corporate
clients, department stores, supermarkets and others, throughout
Latin America --- including well over 60% of the major shopping
center Christmas decoration projects in the Brazilian market.
And
now, for the first time, they're bringing their special
brand of holiday magic to North America...
|
The
Story
In 1981, Conceição
and Paulo Cipolatti introduced a new concept in Christmas decoration
for friends who managed the shopping center BH Shopping in Conceição's
hometown of Belo Horizonte, Brazil. Focused on the provision
of style, spectacle, and magic, as opposed to the simple sale
of physical decorations, Conceição and Paulo made
an immediate impact on the standard of value offered in the
Brazilian Christmas decoration market.
The outcome was a resounding success. So much
so that the entire Cipolatti family qucikly became involved
in the expansion of the company's services. Over the next several
years, Luiz Paulo Cipolatti, José Fernando Cipolatti,
Ana Cecília Cipolatti and Rita Gabriela Cipolatti started
working together with Conceição
and Paulo, turning the initial project into a thriving, professionally-managed
business. Building on Conceição
and Paulo's original idea, the family has since turned the art
of creating holiday magic into a large-scale enterprise. To
date, the company has produced well over 1,000 unique and award-winning
decoration themes for hundreds of customers throughout Latin
America.
|
|
|
Over the past 10 years, Cipolatti has
grown an amazing 1,500% - all the while developing not so much a customer
base as an extended family of partners in the creation and display
of holiday magic. Nearly 90% of the company's customers renew their
contracts year after year, providing millions of consumers all over
Latin America - from Argentina, Chile, Uruguay, and Brazil to Mexico,
Panama, and El Salvador - with stylish and enchanting environments
in which to enjoy their holiday shopping experience.
|
|
The Services
Cipolatti
has an installed area of nearly 300,000 sq. feet, including
nearly 20,000 sq. feet of showroom space convieniently located
in the heart the Latin American business & cultural capital
of São
Paulo, Brazil. Hundreds
of mall directors and marketing managers regularly visit the
company's showroom each year to choose from among over 200
unique Christmas decor theme options, ranging from traditional
designs to daring new projects to licensed character themes
from Disney, Warner Bros., and a variety of well-known Latin
American childrens' characters.
The company's team of "elves" consists of engineers,
architects, designers, decorators, dressers, set designers,
sculptors, joiners, electricians, locksmiths, technicians,
and others - all experts in their respective fields - making
up a staff of nearly 400 fixed employees. And during the holiday
season, Cipolatti hires over 2,000 additional part-time staff
- in several regions of Brazil and other countries - to assemble
and disassemble its decoration projects.
|
|
|
Cipolatti offers a complete line of holiday products and services,
including creation & development of projects, material &
equipment sale and rental, installation, technical assistance, dismantling,
and storage. Each of the company's ornamentation projects is developed
with exclusivity at the client's site, taking into account architectural,
consumer, and media considerations important to the individual local
situation. All Cipolatti projects use only top-quality materials
and comply with a variety of demanding international quality, durability,
and flammability regulations. Each project carries far-reaching
civil liability insurance, and is designed with the highest possible
safety standards by expert architects and engineers.
For additional information and a complimentary on-site visit, please
contact our North American representative, Jeremy Woods, at jeremy@marketdriverconsulting.com
/ Tel. (866) 787 6595. We look forward to working together with
you to fill your holiday shopping experience with dreams and magic
straight from Santa's "South Pole" workshop!
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
|
|
|
