| |
 |
Market
Driver |
|
|
Trailblazers
in Opening Markets and Driving Value Creation |
 |
 |
 |
 |
|
|
|
 |
|
|
|

|
|
Eduardo
Tarragô
Eduardo Tarragô is a marketing
professional with over 20 years of experience in the consumer
products and pharmaceutical industries. He is a specialist
in marketing planning, project implementation, and product
development. Mr. Tarragô has a demonstrable record
of revenue generation, product development, and teambuilding
for various companies in Latin America and Europe. Mr Tarragô
currently works as the president of Parlatorium Marketing
& Communications, a key advisor for the PR strategy
of a select group of Brasilian companies from a variety
of industries.
|
Professional
History
Founder
& President Parlatorium
Marketing & Communications São
Paulo, Brasil (2001-Present)
Sales
Director LOPSO Publishing
& Advertising São
Paulo, Brasil (2001)
Manager,
Marketing Planning Searle
São
Paulo, Brasil (1996-2000)
Product
Manager Allergan
São
Paulo, Brasil (1994-1996)
Product
Manager Sankyo Pharma
São
Paulo, Brasil (1993-1994)
Product
Manager Biosintetica São
Paulo, Brasil (1993)
Account
Manager Communicart São
Paulo, Brasil (1992)
Associate
Manager R. Cunha São
Paulo, Brasil (1989–1991)
Automotive
Market Coordinator Castrol São
Paulo, Brasil (1988–1989)
Veterinarian
& Product Manager Purina
São Paulo, Brasil & Lisbon, Portugal (1984–1988)
Education
MBA
Escola Superior de Propaganda e Marketing São
Paulo, Brasil
(1990)
Bachelor
of Science, Veterinary Medicine Universidade de São
Paulo São
Paulo, Brasil
(1982)
Languages
Portuguese,
English, & Spanish Fluent
Industry Experience
Pharmaceuticals
Designed
and implemented workflow & logistics systems, acquired facilities
& IT systems, managed accounting, contracts & bureaucratic
registrations, and acquired staff for Parlatorium
Marketing & Communications,
a public relations agency focused on the pharmaceutical industry.
Managed
outsourcing of part of the promotion workload of the product portfolio,
resulting in a 70% increase in sales within a 12 month period
for Searle, the pharmaceutical division of multinational
Monsanto.
Reorganized
product portfolio and successfully managed staff integration for
the merger of Allergan, a multinational pharmaceutical
company focused on opthamological products, with another industry
player.
Affected
strategic redirection and re-training of sales force, allowing
recuperation of product line image and significant improvement
of margins for Allergan, a multinational pharmaceutical
company focused on opthamological products.
Consumer Products/Retail
Managed
development and marketing of lubricant and transmission fluid
products in the agribusiness, automotive dealership, and truck
maintenance centers for Castrol, a multinational
producer of fluids and lubricants.
Managed
the successful launch of the product brand "Pet" in
Portugal for Purina, a multinational consumer
products company focused on animal products.
|
|
 |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|